William Hill Opens New Jersey’s First Sports Book

The Supreme Court's decision to allow states to handle sports betting opened the floodgates for established companies to expand their reach in the American market. One of the first is William Hill, a long running book based out of the UK. The company brings in over 2 billion in annual revenue and that number will only increase with American books outside of the 107 the company already runs in Nevada. You can read the whole press release below:

OCEANPORT, N.J. – Thursday, June 14, 2018 -- William Hill, America’s leading sports book operator, today accepted New Jersey’s first legal sports wagers, officially opening its sports book at Monmouth Park Racetrack.

The historic moment was marked by the placing of the ceremonial first bets by Governor Phil MurphyGovernor Murphy’s historic wagers were a $20 futures bet, placed at 7/2 odds, on Germany to win the 2018 World Cup and a $20 futures bet, placed at 40/1 odds, on the New Jersey Devils to win the 2018-19 Stanley Cup. Governor Murphy was joined onsite by State Assembly Speaker Craig Coughlin, former State Senator Raymond Lesniak, Dennis Drazin, Chairman and CEO of Darby Development, operator of Monmouth Park, and William Hill US CEO Joe Asher.

“We are excited to open for business at Monmouth Park,” said Joe Asher, CEO of William Hill US, America’s largest sports book operator. “Obviously, it’s a big day for us. A lot of people have worked really hard for a long time to make today possible and I am grateful for their efforts.”

[embed]https://twitter.com/darrenrovell/status/1007280860108873728[/embed]

Now open, the Monmouth Park Sports Book by William Hill offers a diverse sports betting menu that includes football, basketball, baseball, hockey, soccer, tennis, and more.  The complex features a 15-window main sports book, and an integrated sports bar, with over 40 HDTVs showing live sporting events and dynamic betting lines. The sports book is open seven days a week.

Customers visiting the Monmouth Park Sports Book by William Hill have 29 different ways to bet the 2018 World Cup opening game between Russia and Saudi Arabia (kickoff at 11AM ET) – the earliest sporting event available on today’s menu.

Mitch Reames
Mitch Reames After graduating from the University of Oregon’s Journalism program, Mitch began writing for SportTechie. After beginning as a writer for NFP, he's now the content quarterback for the site. He also publishes articles in addition to editing, most of his original writing focuses on the intersection of the NFL and esports. When he’s not playing Fortnite, Rocket League or Hearthstone, Mitch is rooting on the LA Rams, Oregon Ducks and his fantasy team. Follow him on Twitter @Mitch_Reames

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